The Seller
A hopeful optimist who has suddenly realized they own way too much stuff and is now on a first-name basis with their local donation center. The house seller has two main goals: get the best price and make their home look effortlessly perfect—even if that means shoving everything into closets and pretending they always live this tidy. They’ll be pleasantly surprised (or mildly offended) when their agent suggests small updates, and they’ll nervously await offers, analyzing each one as if it were a secret message from the universe. Selling is emotional, exciting, and sometimes a little chaotic—but in the right hands, it’s a smooth ride to the next big adventure.
Must Have Apps for Sellers
-
Keep tabs on market trends, pricing, and how your competition stacks up
-
Easily create eye-catching social media posts to market your listing (because not all marketing should be left to the pros)
-
Stay organized with to-do lists for staging, repairs, and moving plans
-
Need a handyman for last-minute touch-ups? These apps have you covered.
-
See what buyers are saying about your listing and track real-time market activity
-
Keep all your important documents—inspection reports, contracts, and listing photos—in one easily accessible place
-
Sign offers and contracts on the go without having to find a printer (because who even has one anymore?)
-
Security cameras help you keep an eye on showings and deliveries while your home is on the market
-
Set the perfect ambiance with a curated playlist for open houses (light jazz, anyone?)
-
Because once your home sells, you’ll need a way to get out.
The Frequently Asked Questions: Seller Edition
Q. How do I determine the right price for my home?
A. I conduct a thorough market analysis, combining data with local expertise to price your home competitively—so it sells quickly and for the best possible price.
Q. What should I do to prepare my home for sale?
A. From minor touch-ups to full staging recommendations, I provide expert guidance to help your home make a lasting first impression.
Q. How long will it take to sell my home?
A. Market conditions vary, but with my strategic pricing, marketing, and negotiation skills, I aim to sell your home efficiently without leaving money on the table.
Q. What marketing strategies do you use?
A. Professional photography, targeted digital advertising, social media exposure, and strategic networking ensure your home reaches the right buyers quickly.
Q. Do I need to make repairs before listing?
A. Some repairs can boost value, while others may not be necessary. I’ll help you determine what’s worth the investment and what buyers will overlook.
Q. How do negotiations work?
A. I advocate for you, handling offers, counteroffers, and contract terms to maximize your profit while ensuring a smooth closing process.
Q. What costs should I expect when selling my home?
A. Closing costs, agent commissions, and potential repairs can factor in. I provide a clear breakdown so you know exactly what to expect.
Q. Should I sell my home before buying a new one?
A. Every situation is different. I help you evaluate the pros and cons, including contingent offers, bridge loans, or renting between transactions if needed.
Q. What happens if my home doesn’t sell?
A. If needed, I’ll reassess our strategy—adjusting price, marketing, or home presentation to ensure we attract the right buyers.
Q. Why should I work with you?
A. I’m not just here for the transaction—I’m here for your home journey, now and in the future. My expertise, transparency, and dedication mean I’m invested in your success long after closing day.
Expensive throw-aways, print ads, bench ads, and even TV ads miss the digital point
The Plan & How I Get Your Home Sold for Top Dollar
Selling a home is more than just putting a sign in the yard—it’s about strategy, exposure, and expert negotiation. As your real estate agent, I ensure your home reaches the right buyers through a customized marketing plan that includes:
Professional Photography & Videography – First impressions matter! Stunning visuals make your home stand out online and attract more buyers
Targeted Online & Social Media Advertising – Your listing gets maximum exposure on Zillow, Realtor.com, Facebook, Instagram, and beyond
Email & Network Marketing – I tap into my exclusive network of buyers, investors, and local agents to generate interest
Pricing & Negotiation Expertise – The right price gets buyers in the door, and my negotiation skills ensure you get the best possible deal
Full-Service Support – From staging tips to closing day, I handle the details, paperwork, and any hurdles so you don’t have to
The truth is, homes sold with professional agent representation typically sell faster and for more money than those sold by owner. I’m here to advocate for you, maximize your profit, and make the process as stress-free as possible. Let’s get your home SOLD!
The Data
These following sources provide comprehensive data supporting the benefits of engaging a real estate agent for buying or selling a home
National Association of REALTORS® (NAR)
Statistic: In 2024, homes sold with agent assistance had a median sales price of $435,000, compared to $380,000 for For Sale By Owner (FSBO) homes.
Source: Quick Real Estate Statistics
Clever Real Estate
Statistic: FSBO homes often sell for about 5.5% to 26% less than comparable properties listed with agents.
Source: FSBO vs. Realtor: 25 Key Statistics to Know
Orchard
Statistic: In 2022, only 7% of all homes sold were FSBO, indicating a preference for agent-assisted sales.
Source: 7 Essential FSBO vs. Realtor Statistics to Know in 2023
Statista
Statistic: Key benefits provided by real estate agents include pointing out unnoticed features or faults with a property and negotiating better listing terms.
Source: Benefits provided by real estate agents in the U.S. 2023
Raleigh Realty
Statistic: FSBO homes sold for an average of 5.5–26% less than comparable homes listed by real estate agents.
Source: FSBO vs. Realtor Statistics
AP Mortgage
Statistic: Homes listed with an agent sell for a higher price, averaging $58,000 more than FSBO homes.
Source: Top 8 Benefits of Using a Realtor to Sell Your House
Real Estate Witch
Statistic: FSBO sellers represented 7% of all home sales in 2023, highlighting the dominance of agent-assisted transactions.
Source: FSBO vs. Realtor Statistics: What You Need to Know
Rocket Homes
Statistic: Homes sold as FSBO could sell up to 6% less and at a slower rate than homes sold by a realtor.
Source: For Sale By Owner (FSBO) Vs. Realtor Statistics
National Bureau of Economic Research (NBER)
Statistic: Agent-owned houses stay on the market almost 10 days longer and sell for about 3.7% more than comparable houses owned by non-agents, indicating agents' expertise in maximizing value.
Source: Do Real Estate Agents Exploit their Information Advantage?
Content Snare
Statistic: Home buyers in the U.S. consider honesty and integrity to be the most important traits of a real estate agent, underscoring the value agents bring to the transaction.
“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.”
The Interview
Ready for the next step? Let’s book some time to get you and everyone involved in the buying process at one table.
The Consultation Appointment: At this appointment, we meet at my office, and have coffee (or a drink of your choice). Here, you get to know me, ask me all the questions you have, and we start brainstorming ideas on what the best next steps are for your individual situation.
The Sale Down: This appointment is where you come back, we talk about any additional questions that may have come up, and we create a plan to get your house sold. Think marketing solutions, staging ideas, and more!
The Review: This appointment is for the buyer who met with me earlier and maybe buying did not fit your situation at the time but you’re ready now. We will review any updates to your situation and get you started in this process.
Note: These appointments can be made through Zoom / Google Meets.